When you hear the word “networking,” you might picture swapping business cards at a conference or quickly adding someone on LinkedIn. But real, meaningful networking goes way beyond these surface-level interactions.
True networking is about building genuine relationships, not just collecting contacts and growing your LinkedIn. It’s about engaging genuinely, listening carefully, and finding things you have in common with others. Genuine networking means taking the time to understand people’s perspectives, challenges, and goals – not just thinking about how they might benefit you.
But before diving in, it’s helpful to adopt a mindset that eases the anxiety of networking. Many of us feel nervous about approaching new people, but shifting how you view networking can make a big difference.
Mindset Shift: Think of Networking as Connection, Not Performance
Networking is often easier when you focus on connecting with people with genuine curiosity rather than impressing them. Instead of thinking, “What do I need to say?” or “How should I come across?” try shifting to, “How can I learn about this person?” or “What can we share?” This takes the pressure off and turns the interaction into a conversation rather than a performance. Rather than going in with an expectation or goal, think of it as a chance to learn something new. When you’re curious and open, others can sense it and are more likely to respond warmly.
Remember: people value authenticity over perfection!
Here are 8 friendly tips to make your networking more authentic and to nurture those valuable connections over time:
1. Focus on Relationships, Not Transactions
Instead of asking, “What can this person do for me?” approach networking with curiosity and an open mind. Show real interest in their journey, the challenges they’ve faced, and their dreams for the future. You might discover common ground that goes beyond just work stuff.
2. Connect on Common Experiences and Backgrounds
Shared experiences can be powerful bridges between people. Maybe you went to the same school, grew up in the same town, or have faced similar hurdles in your careers. These similarities can build a natural trust, making conversations more engaging and meaningful.
3. Listen More Than You Speak
Networking isn’t about making yourself the center of attention; it’s about making others feel truly seen and heard. People enjoy sharing their stories, and they remember those who make them feel valued. By listening actively, asking thoughtful questions, and engaging genuinely, you leave an impression that goes far deeper than any business card exchange.
4. Keep Track of Interests and Passions
To nurture relationships effectively, keep notes on the interests, passions, and personal stories that your connections share. Remembering these details for future chats shows thoughtfulness and helps you personalize your interactions, strengthening your bond.
5. Be a Resource
Instead of focusing on what you can get, think about how you can help. Share useful resources, offer advice or introduce people in your network who might benefit from knowing each other. When you give without expecting anything in return, relationships naturally grow with mutual respect.
6. Invest in Long-Term Connections
Building a genuine network is a marathon, not a sprint. Keep in touch, celebrate others’ achievements, and check in from time to time. A quick note of support or a congratulations message can go a long way in maintaining connections that are authentic and lasting.
7. Authenticity Over Perfection
You don’t need to present a flawless version of yourself. People connect better with those who are real and relatable. Share your own journey—including the bumps and lessons learned along the way. Being authentic fosters trust and helps build deeper, lasting connections.
8. Nurture Past Relationships
Don’t let connections fade after the first meeting. Reach out every so often, even if it’s just to say hi or share something you think they’d enjoy. Little gestures—like sending an article, congratulating them on a milestone, or simply checking in—keep the connection alive and show that you value the relationship. This is where Point #4 truly comes in handy: keeping track of their interests and passions allows you to make these follow-ups even more thoughtful and personalized.
Networking can feel intimidating, but remember that everyone there is human and probably feels a bit nervous too. Relax, be open, and enjoy meeting new people—you might just form connections that inspire, uplift, and even become lasting friendships. After all, the strongest networks are built on trust, respect, and genuine connection.